Thursday, September 4, 2008

Why Your Business Needs A Website

In today's world, most consumers turn to the Internet to research business, check out new products, and compare business practices and prices. If your business does not have a website you are missing out on a lot of exposure to potential clients. No matter if you are a retail store, a construction company, a dentist, a lawn care provider, or even have your own home based business, you will lose out if you don't have a website.

Almost 70% of the U.S. population is using the Internet. As more and more people start using the Internet, your business must have some kind of web presence - to stay competitive your website must be effective, efficient and user friendly. Millions of users are referring to the Internet and are using company's websites to make major decisions on products or specialized services. Research has shown people are turning to the Internet first when looking for product or service information. (High gasoline prices are directing consumer researches more and more to the Internet as well)

Here are a list of reasons why your business really does need a website:

* In today's market, if you are not on the web, you don't exist!

* Your website acts as a 24 hour business calling card - your business is open to be viewed 24/7, 365 days a year! It works for you even when you aren't there. You can't put a price on that.

* Increases your credibility and visibility - your website can actually instill a confidence that your business is up to date in technology and an expert in your field.

* Chances are your competitor already has one - and you cannot ignore what your competitors are doing.

* Improve your client service by supplying crucial information on your products and services immediately, not only when you are in the office.

* Your website can potentially expand your current market. You can include photos of your work, testimonials, and pricing information for potential clients. We live in a world where we all want answers now.

Consumers give websites a maximum of 30 seconds viewing time to decide whether or not they should stay on the site or move on. Your home page is your business's introduction to the world; you need to make an outstanding impression! You need to make a statement to your potential clients that they need to stay on your site to solicit your services, not go to your competition's site.

An effective website does not need to be long or complicated. A simple, but well laid out 3-7 page site can get your message across. Not only should your website provide contact information and business details, but you should make it interactive as well. You can even set your website to gather visitor information and in turn you can utilize this information to send out newsletters, answer questions about your products or services or even return quotes.

The most important thing is to provide clear information and to make your site user-friendly. You want your visitors leaving with a sense that your business offers the highest level of information, products and service. It shouldn't be long before these visitors become paying clients.

If you would like more information please feel free to visit my website at
www.SuperiorAssisting.com.

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